Animal welfare certification
Animal welfare certification as a flagship for special cosmetics. When we stand in front of a shelf of products in a store or look at the range in an online store, we almost automatically reach for certified items. The printed seal tells us that a product meets certain requirements, guidelines or standards and is therefore of particularly high quality with regard to the respective criteria. We therefore know that we can trust the product. At least that's how it should be.
The path to certification is long and tedious for the manufacturer. He must conclude a contract with the seal provider, submit the recipe, repeatedly provide detailed information on the raw materials following queries and wait until the very strict and extensive test has been completed. Sometimes the entire process takes up to six months.
Animal testing in cosmetics is clearly regulated
The most popular certifications among consumers include seals that prove that a particular product has not been tested on animals during the development process. However, tests on animals with the ingredients of cosmetic products have been banned in Germany since March 2009. Cosmetics whose ingredients were tested on animals after this date were and are no longer allowed to be sold. However, there were a few temporary exceptions to this ban until March 2013.
If a cosmetics supplier advertises with an animal welfare certification that indicates the absence of animal testing, it demonstrates a commendable ethical responsibility in the eyes of the consumer. After all, he has apparently voluntarily decided to do without animal testing. In reality, however, the whole thing is often by no means voluntary, as the law prohibits experiments with animals anyway. In many cases, certification is therefore superfluous and even misleading, as not all consumers are aware of the legal ban on animal testing. They therefore believe that they are buying products from a particularly responsible supplier. The claim "Without animal testing" is then a so-called "advertising with a matter of course", which is not a positive differentiating feature and is even associated with some risks.
Please beware of advertising with animal-free or similar.
For some time now, numerous lawyers have felt called upon to take action against such cosmetics suppliers and issue them with warnings. This is not only annoying and time-consuming for the provider, but also quite expensive. For example, he must submit a cease-and-desist declaration and pay high fees. These often amount to 5000 euros per product. Although there are still uncertainties as to the extent to which and whether all cases constitute unfair advertising as a matter of course, these must nevertheless be examined in detail. If a product is advertised as cruelty-free without meeting the strict and complex requirements of the advertising permit, lawyers will take legal action in accordance with Section 5 para. 1 sentence 2 no. 1 UWG assumes an unfair measure.
The alternative: Cosmacon's own animal welfare certifications
To avoid inconvenience, legal disputes with lawyers and high costs, cosmetics suppliers can use declarations such as "We love animals" or "We are good to animals". In addition, voluntary donations to well-known and renowned animal welfare organizations signal to the consumer that responsibility is being taken for animal welfare by reinvesting part of the profits.
With an animal welfare certificate, this responsibility should and may also be communicated to the outside world. And without a prior, gruelingly long and expensive editing process.
We at Cosmacon now also offer our own certification for animal welfare. This guarantees customers a high level of safety, as all raw materials used for the seal are meticulously tested by an independent safety assessor. We have registered the Cosmacon animal welfare symbol as a trademark. Our customers are therefore welcome to use it. The testing process for Cosmacon animal welfare certification takes just ten working days in total and is therefore completed much faster than the procedure used by many other providers. We only charge you a one-off fee of 250 euros for the process and the animal welfare seal. This makes you independent of other seal providers and at the same time gives your target group a clear signal in the direction of animal welfare.
Cosmacon supports you with animal welfare certification
Would you like your cosmetic products to carry an animal welfare seal, but don't want long waiting times, hidden costs and lots of bureaucracy? Then contact Cosmacon with confidence! We offer our customers our own animal welfare certification. Your products are tested according to scientific criteria and by an independent safety assessor. The process is quick and you retain full cost control, as we only charge a one-off fee of 250 euros per product.
There is no easier way to show your target group that you care about animal welfare when developing your products!