Doctor Brand

Anyone who looks at the cosmetics shelves in stores quickly notices a phenomenon that is still relatively new: there are more and more Doctor Brands. Behind this mysterious designation are brands that have been developed by doctors or that are recommended by doctors. Doctor brands are currently very trendy and are becoming increasingly popular. Not innocent of the new hype are – as so often – film and music stars from the United States. Whether singer Madonna, actress Uma Thurman or even the former world-class top model Cindy Crawford, they all swear by the sophisticated doctor brands, which strictly speaking belong to dermocosmetics. And their fans follow suit: at first out of pure curiosity, but after a few weeks at the latest, out of complete conviction. After all, a doctor brand follow a very specific philosophy. And this philosophy is very well received by responsible and critical users.

Doctor brands: Features and benefits

With these brands, the focus is not on the luxury aspect. So it’s not about extraordinary fragrance creations or classy packaging with lots of glamour, but about high-quality cosmetic products that your own dermatologist would also recommend. The focus is on keeping the skin healthy: skin problems such as pimples, redness, irritation or wrinkles are to be alleviated with the skin care series. Hollywood celebrities, models and show stars in particular can literally sing a song about such problems. Their skin often reacts irritated to frequent and heavy make-up application, air-conditioning, too little sleep and stress. a highly effective doctor brand are much better suited for skin care than classic products that are often overloaded with ingredients and focus on the luxury aspect.

Doctor brands are therefore particularly suitable for irritated, sensitive or traumatized skin. But normal skin also benefits from the advantages of dermocosmetics. Unlike conventional cosmetics, medically developed skin care brands are not aimed at different skin types, but at skin conditions. For example, there are already skin care lines for a wide variety of medical skin problems, as well as lines explicitly designed for menopausal women. A doctor brands offer quick and, above all, effective solutions. The results are clearly visible after a certain (and usually short) time and sometimes even resemble the results of cosmetic surgery. This applies especially to doctor brands in the anti-aging segment. No wonder, then, that beauty-conscious ladies are opting more and more for doctor brands.

 

Doctor Brand – very good dermatological skin compatibility

The skincare series are also gentle, almost always fragrance-free and well tolerated. Only a few, but highly concentrated active ingredients are usually used for the individual products. Substances that could potentially irritate the skin do not appear in the doctor brand. They are therefore mostly free of mineral oils, dyes and alcohol.

But even apart from that, it is no coincidence that the products are so sophisticated and of such high quality. After all, the latest medical and skin physiological findings are used for their development.

However, medically developed skincare brands are not a mere fad. This thesis is supported by a brand that probably every child knows today: Nivea. The classic Nivea cream in the legendary blue tin was developed in the early 20th century by a pharmacist and a dermatologist with the title of professor. The doctor title in the name did not exist at the time, but the cream is nevertheless proven to be based on medical and dermatological knowledge.

Doctor brands generate a great deal of trust among the target group and are regarded as absolutely credible. When buying, consumers quite rightly have the secure feeling that they cannot offer their skin anything better. After all, doctors and/or (postgraduate) dermatologists are behind the product: there can be practically no more striking and impressive guarantee of quality. But there is another aspect to this. For some time now, the trend in skin care products has been clearly moving in the direction of purity. Consumers are increasingly turning to products that are kept rather simple and do not contain a confusing cocktail of active ingredients. embodies this trend simply perfectly with its highly concentrated but always handy active ingredients. And the creams, serums and ampoules also stand out visually on the cosmetics shelf. While luxury cosmetics are often offered in delicate flacons and lavishly decorated jars, the pots, tubes and jars of the medically developed skincare brands are deliberately kept simple. A typical pharmacy design just … and exactly this optics strengthens again the credibility of the products.

 

Critical view of doctor brand

The term Doctor Brand is neither a generally accepted term nor an official category for skincare brands. It appears to be an informal term used to describe skin care brands developed by physicians or recommended by physicians. These brands may have been developed by dermatologists, plastic surgeons, or other medical professionals.

The term “Doctor Brands” often implies a connection to the medical community and may suggest that the products have a scientific basis or are based on specific medical knowledge. However, it is important to note that not all skin care brands developed or recommended by physicians fall under the term “Doctor Brands,” and there is no single definition or criteria for this category. It is always advisable to check a brand’s ingredients, efficacy and customer reviews, whether or not it is labeled as doctor-developed skincare.

 

Highly concentrated and pure active ingredients

In any case, the range of doctor brands is growing. Skincare lines include products for skin rejuvenation, for sensitive, dry and blemished skin, and for protection against UV radiation. Furthermore, there are products for the treatment of barrier disorders, cellulite, couperose and hyperpigmentation. The (highly concentrated) main active ingredients are absolutely high-quality and pure. Often vitamins A, C and E play an important role together with other antioxidants. However, depending on the product and the area of application, hyaluronic acid (long, medium and short chain), ceramides, peptides, plant extracts such as calendula, chamomile, comfrey, horse chestnut and frankincense as well as microsilver and algae extracts are also used. These and similar active ingredients can be used to create unique and very individual cosmetic products that are completely uncomplicated to use, but which also show clear results. In addition, consumers feel personally addressed by the products. When (skin) doctors and dermatologists, who are held in high esteem by the public anyway, develop a cosmetic product based on scientific findings and launch it on the market, interest is usually high, even among very critical consumers. Doctor brands are therefore unlikely to be just a passing trend.

 

We help you to implement your own doctor brand

Would you like to launch an effective brand with your name on it, in line with the current trend of doctor brands? We will be happy to help you with the planning and implementation. Your knowledge and our experience in practical implementation – the ideal prerequisites for a successful skincare line. Let us advise you.

 

 

Sources: 

 Cosmeceuticals. ; Pandey A, Jatana GK, Sonthalia S. 2022 Aug 8. In: StatPearls [Internet]. Treasure Island (FL): StatPearls Publishing; 2023 Jan–.

The synergy between pharmacological regimens and dermocosmetics and its impact on adherence in acne treatment.; Araviiskaia, E., Layton, A. M., Estebaranz, J. L. L., Ochsendorf, F., & Micali, G. (2022). Dermatology Research and Practice, 2022.