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Own brand – the advantages

own brand, own cosmetic brand

Your own brand as cosmetic brand gives you at least 5 competitive advantages. Your own cosmetics brand not only makes you proud and happy, but also offers you a variety of additional benefits. Here you will learn how you can strengthen your position in the market with your own brand.


1. Increase brand awareness

Your own brand increases the level of awareness of your brand. It is a wonderful addition and extension of your range. It is unique and not tied to a specific time or place. Your own brand opens up completely new possibilities for you in social media and in your online shop. Your products become an expression of your service and clearly and convincingly demonstrate your commitment to quality. This makes it easier to retain customers and attract new ones.

 

2. Improved customer loyalty

Your own brand increases customer loyalty. These products are only available from you and at the price you have set. You will not miss out on any product sales, as the customer can only buy these products from you or from distribution partners selected by you. A closer customer relationship is not possible. An exclusivity is created that customers appreciate and that will make them come back to you again and again.

 

3. Price sovereignty with own brand

You have price sovereignty. You not only determine your distribution channels, but also your prices. Your products will not be cheaper on the internet if you do not want them to be. This means that you will never again have to suffer from dumping prices on the internet. This control over your pricing enables you to maximise your profit margins and maintain the value of your brand.

 

4. Stronger positioning using own brand

You strengthen your positioning. Your own cosmetics brand reflects your positioning in every aspect: brand name, product name, packaging, product description, price level and distribution channels. This sets it apart from other brands. The products tell an authentic story and create a strong identity that stands out from the competition.

 

5. Added value for the company with own brand

Your own cosmetics brand increases the value of your company. The work, patience and creativity you put into your products and your target group will significantly increase the value of your company. Consider your brand from this perspective as well. A well-established brand can significantly increase the overall value of your company and offers long-term benefits that go far beyond immediate sales success.

 

6. Own recipes and 100% control over the active ingredients

Another key advantage of having your own cosmetics brand is the ability to develop your own recipes and thus have 100% control over the important active ingredients. This means that you can determine exactly which ingredients are included in your products and which are not. This ensures that your products meet the highest quality standards and fulfil the specific needs of your target group.

 

By controlling the recipes, you can

  • Use high-quality ingredients: Choose only the best and most effective ingredients to maximise the effectiveness of your products.
  • Address specific needs: Develop products tailored to the specific skin needs of your customers, whether it’s for sensitive skin, anti-aging, acne or moisturising.
  • Develop innovative formulas: Experiment with new and innovative ingredients to differentiate your products from the competition and offer your customers unique benefits.
  • Promote sustainability: Use sustainable and environmentally friendly ingredients and packaging to give your brand a green and responsible reputation.

 

Conclusion

Having your own cosmetics brand has many advantages. It increases brand awareness, strengthens customer loyalty, gives you control over your prices, improves your positioning and increases the value of your company. The ability to develop your own recipes ensures that your products meet the highest quality standards and meet the specific needs of your customers. All these advantages help you to be proud of your brand and to be successful in the long term. Now is the perfect time to launch your own cosmetics brand and benefit from all these advantages.
Cosmacon offers you a wealth of experience and has already been able to support many start-ups/influencers who now represent a significant brand. Give us a call.