Selling cosmetics
If you are thinking of selling cosmetics, you need to be aware that the selection available online, in drugstores and in specialist shops is already gigantic. The market is already extremely saturated, which makes it difficult to establish a new brand and really sell cosmetics successfully. However, that doesn’t mean that founders and beginners have no chance at all. What is important is to focus on a trend (long-lasting if possible) or a niche. This will give you a unique selling point that sets you apart from your competitors. After all, there is absolutely no point in launching a product that is already available in a multitude of similar versions.
If you want to sell cosmetics, you should ask yourself the following questions before you start:
– How do the planned products differ from those already on the market?
– Is there even a sufficiently large target group for my products?
– Can the planned brand perhaps stand out from the competition through a certain philosophy or a very special feature?
To answer these questions sufficiently, it is important to gather as much information as possible and to do research. But that’s not so difficult. If you want to know, for example, which trends are currently in demand or are highly likely to be in demand in the near future, you just have to follow relevant bloggers and influencers. However, it should not be forgotten that trends are always just a temporary fad. Nobody can predict how long they will last. What is the plan B if interest in the trend products wanes? If you want to sell cosmetics in the long term, you can’t just align your brand with a trend. You have to be flexible and able to adapt to changing market conditions.
Once these questions have been answered, it’s time to start manufacturing. Developing your own recipes completely independently and producing them in such a way that they comply with all legal guidelines and regulations is often extremely costly, complicated and time-consuming, especially for beginners. However, there are also easier ways to successfully sell cosmetics.
Selling cosmetics: how to do it
On the one hand, there are your own, self-developed formulations or products. And then there are private labels. This term is best translated as the common term we use in Germany, ‘trademarks’, and describes innovative and high-quality products that have already been developed. Retailers who want to sell cosmetics do not have to bear the development or approval costs, but only pay the production costs. Thus, the private label concept is a cost-effective, simple and uncomplicated way to get started selling cosmetics. Normally, however, commercial production facilities have high minimum requirements that are almost impossible for founders and start-ups to meet. Not so with Cosmacon. With Cosmacon as a partner, beginners have an optimal starting point for successfully selling cosmetics. And that already in quantities starting at 25!
The particularly simple and affordable option for getting started
When building your own cosmetics brand, it is important that the costs remain manageable. At Cosmacon, you can now choose from more than 90 ready-made products in a wide range of categories: from anti-aging and eye care to body care products, sun protection and spa products. Beauty studios benefit from this portfolio, as do foot care practices and dermatologists who want to sell cosmetics.
All you need to do is provide Cosmacon with your layout or logo. For just 49.95 EUR, we will create the corresponding labels for you. After that, you just need to notify us of your products using our framework formulation number. Simply upload a product photo and provide a few details about the product on the CPNP (Cosmetic Products Notification) portal. However, for a fee of €150 per product, we will also be happy to do this for you. This gives you more time to concentrate on your real goal: selling cosmetics.
The option for particularly ambitious founders
Do you already know that you will sell a larger quantity of cosmetics, namely more than 25 items per month? Would you like to use online platforms such as Amazon, Instagram and TikTok to sell cosmetics? Then you should definitely think about your own formulations or products. This concept is a little more elaborate and expensive at the beginning: expect development costs of around €1500 and €1495 in approval costs per product. In the medium term, however, it will be significantly cheaper for you, especially if you sell larger quantities of cosmetics. Cosmacon will be happy to take care of unique formulations for you as well as the production, approval and organisation of efficacy and tolerability tests. We make everything possible and always act in accordance with your individual ideas and requirements.
Selling cosmetics made easy
With the right concept, selling cosmetics is not that difficult. What is important is that you have a really good success-oriented idea. Cosmacon will be happy to take care of the rest. With pre-developed products starting at 25 units (particularly simple and affordable for beginners) or – for the long-term and more extensive development of your own brand – with your own recipes and products in which you invest. This way, you won’t just be selling ‘any’ cosmetics, but creating real value. Feel free to contact us and let us advise you!