Total defence
Total defence: This does not mean a military strategy in troubled times, but an innovative and novel cosmetic concept. However, it has a lot to do with defence, because the concept protects our skin from harmful influences from the environment, i.e. air pollution, sunlight, moisture loss and other factors. All these influences normally contribute to premature skin ageing. For example, UV rays produce free radicals that weaken our skin’s natural protective mechanism and disrupt the synthesis of melanin. Air and environmental pollutants alter the acid-base balance and have a negative impact on the skin barrier. Extreme temperatures and temperature fluctuations cause the skin to dry out severely. This is where the Total defence concept comes in, offering effective control over all environmental influences. Total defence for our skin.
Total defence includes these aspects
Our ambient air is the enemy of our skin, because fine dust, soot, smog and exhaust fumes are extremely harmful to it. An important pillar of Total defence is therefore anti-pollution. Appropriate products protect our skin from the dirt of the environment. And that is important, because heavy metals and organic substances stick to the tiny dirt particles and irritate the skin. They can penetrate into the deep layers of the skin and stimulate the ageing process there. In addition, the skin produces more sebum in a polluted environment, while at the same time the content of squalene and vitamin E decreases. This in turn means that oxidative stress can no longer be optimally shielded.
Thorough UV protection is also part of total defence. Sunburn is not only painful, it also drastically increases the risk of developing black skin cancer. Moreover, UV radiation is one of the main triggers of premature skin ageing. Signs are wrinkles, irregular pigmentation and sagging skin.
The third cornerstone of Total defence is skin moisturisation. Its aim is to supply the skin with sufficient moisture so that the natural skin barrier is strengthened, the skin remains elastic and premature wrinkling is prevented.
No less important is the support of the skin microbiome. The skin microbiome is of great importance for keeping the skin healthy and consists of fungi, viruses, archaea and bacteria. For a long time, these microbes were considered invaders (pathogens). In the meantime, however, science knows that we humans form a symbiotic community with the microbes. Our skin needs the microbial community to stay healthy, which means it must be supported, because only then can it protect the body against a possible overgrowth of harmful pathogens. Total defence therefore includes products that have a positive influence on the natural skin microbiome.
The fifth pillar of Total defence is anti-oxidation. Antioxidants scavenge free radicals and thus counteract the oxidation process. This works according to a very simple principle. The antioxidants donate an electron to the free radicals, making them less reactive and consequently harmless.
Taken together, all five pillars make up Total defence: a highly effective defence package with all the essential ingredients to protect our skin.
The active ingredients of Total defence
Innovative ingredients contribute to the effectiveness of Total Defense.
Total defense in the area of anti-pollution
SeaStem
Extraction: from giant seaweed
Action: promotes skin remineralisation with essential nutrients to hydrate and strengthen the skin barrier, supports epidermal cells to optimise the skin’s natural capacity for self-renewal
Elixiance
INCI: Propanediol (and) Aqua (and) Schinus molle extract
Origin: Extract from the Peruvian pepper tree (Schinus molle)
Effect: Skin-protecting and skin-cleansing, prevents premature skin ageing
Peptide Q10
INCI: Aqua (and) Propanediol (and) Pentapeptide-34 Trifluoroacetate
Description: A biotechnologically produced anti-aging peptide.
Action: May help promote the body’s synthesis of coenzyme Q10 and enhance the skin’s natural antioxidant defence.
Total defence in UV protection
Blumilight
INCI: Aqua (and) Butylene Glycol (and) Theobroma Cacao (Cocoa) Seed Extract
Description: Cocoa peptides against blue light pollution
GP4G SP
INCI: Water (and) Artemia Extract
Description: Plankton extract
Effect: Protects against moisture loss
Total defence in the area of skin moisturisation
Cotton Bloom
INCI: Water (and) Glycerin (and) Hydrolyzed Cottonseed Extract (and) Trehalose (and) Glucose (and) Fructose (and) Sucrose (and) Inositol
Description and action: consists of oligosaccharides designed to improve the skin barrier and reduce the appearance of redness.
cb2-skin
Description: Patchouli-derived skin cannabinoid receptor 2 (CB2) activator.
Effect: increased CB2 skin receptor activation in conjunction with improved skin balance, calming
Total defence in the area of skin microbiome support
Lipigenins
INCI: Aqua (and) Glycerin (and) Linum Usitatissimum (Linseed) Seed Extract
Description: Linseed extract
Effect: improves the physical and biochemical barrier functions of the skin
Rosaliss
Description: a 100 percent natural extract of Rosa Centifolia flowers from Provence (rose of the famous perfume “Chanel No. 5”)
Action: protects the microbiome, stimulates the self-repair of the skin
Total defence in anti-oxidation
Suprastim
Extraction: via eco-extraction process from the Amazonian super fruit Camu-Camu
Description: natural “powerhouse” for skin care with lots of vitamin C, five times stronger antioxidant properties than green tea
Effect: reduces the signs of skin ageing, helps against tired sallow skin
The right Total defence products for every time of day
The products of the Total defence concept accompany demanding users throughout the day. The care ritual begins in the morning with a gentle cleansing preparation. This is followed by a mild day moisturiser with sun protection factor 30. A light body mousse without silicones ensures supple skin and a pleasantly fresh feeling.
During the day and for a little refreshment in between, micellar rose water is a good choice. It vitalises, cleanses, hydrates and soothes. The microbiome-friendly micellar water absorbs impurities, make-up and sebum from the skin and is suitable for all skin types. An oil-free spray is recommended to set make-up.
In the evening, a cleansing balm gently removes make-up residues and dirt from the skin. A rich night cream helps the skin to regenerate and moisturises.
With Total defence, the skin is effectively protected against environmental damage around the clock.
Cosmacon supports you in the implementation of a sophisticated Total defense product range
If you would like to offer a Total defence sub-brand for your existing brand, we can help you with the implementation and realisation. We would also be happy to advise you in more detail on this topic: just get in touch with us.